About us

Our team of experts combine deep technical knowledge and experience.

✦ Who We Are

Our Promise

Commitment

Assess to Succeed is committed to ensuring that our assessment tools and consulting services will dramatically improve your staff selection, development, and people performance.

Comprehensive Solutions

The business was founded on the principals of organisational psychology, it is in our DNA. We believe different situations need to be addressed with the appropriate assessment tools, hence our range of solutions. We combine that with years of practical experience in people and business management to assist in delivering a more motivated, engaged, and committed workforce.

✦ Timeline

Our Journey

2000

Rob McKay founded AssessAdvantage in 2000 after gaining a BA in Business Psychology and an MA(Hons) in Industrial & Organisational Psychology from Massey University. Rob’s the author of “No More Square Pegs” plus several eBooks, dozens of articles, plus his weekly podcasts at Tipsforhiring. Rob has been successfully advising New Zealand and Australian companies in recruitment assessments and solutions for over 20 years, and has a solid base of general business knowledge in an industry that was very dependent on ‘people performance’.

2018

Justin Tye and Andrew Bain purchased the AssessAdvantage business in 2018. Together, they founded exeed Limited, one of NZ’s most successful IT distribution companys. A key contributor to their success was hiring great people, aided by the use of psychometric testing every hire. This discipline helped the business to find the right candidates quickly during fast growth periods and build a fantastic team culture. So when the opportunity came up to own a business that enables better hiring outcomes they jumped at the chance to help other companies emulate their success.

2023

Sheryl Logan joined the team in 2023 as a working shareholder. Her career in the IT industry began with Harvey Norman where she discovered her love for both technology and people, she became Australasia’s youngest Harvey Norman Franchisee before moving to Bendon as a Regional Manager, then returning to IT as a senior BDM for HP and Samsung. Her passion for coaching and team leadership has helped her to attract, hire and retain top talent throughout her career. Sheryl is dedicated to transforming the recruitment process and helping businesses hire smarter to build successful organisations.

2025

Monique Larmer has over 21 years’ experience working in senior Vendor and Distributor roles in the IT industry. Building on her extensive channel experience, Monique spent the last 7 years at Westcon Comstor in senior sales and management roles. Monique has also been recognized for Channel Excellence at the ARN IT industry awards recognising her resilience and passion for the industry. Seeking a new challenge, Monique relocated her family to Queenstown to focus on what she loves most, helping people and businesses grow. Now a working shareholder at Assess, Monique is dedicated to helping organisations succeed by using our range of tools to help companies hire faster and smarter.

✦ Our Team